Mokopuna Merino® donates 100% to the WWF Australian Bushfire Emergency Appeal

With hearts aching, baby clothing brand Mokopuna Merino®, which is part of juvenile products company - phil&teds and Mountain Buggy; has responded to the WWF emergency appeal, in what has been the most destructive bushfire season Australia has ever seen.

Chief executive, Campbell Gower, says Mokopuna Merino® is a brand that advocates natural fibres and takes in all that is good about nature, which is why so much pain and anguish has been felt of the terrible damage caused to Australian wildlife. “Though New Zealand based, we knew there was something we could do to alleviate the suffering of a few and contribute to the rebuild of our much loved neighbour.”

A limited edition collection affectionately named ‘Aroha’, has been created with 100% of sales donated to support WWF in their daily and tremendous effort to rescue, support and help the wildlife community to recover.

Mokopuna’s in-house designer has developed a very special print design that beautifully portrays the faces of 3 distinctive wildlife animals of Australia - the koala, wombat and kangaroo - all powerfully symbolising the strength and spirit of the innocent affected.

"The ‘Aroha’ collection reflects the gorgeous and unique wildlife that live in Australia. Inspired by the simplicity of the message I wanted to portray, the clean geometric lines celebrate the visual kinship of the animals.” says Adzrina Ibrahim, In-house Designer.

“We understand the recovery will continue for months, so we hope our contribution can make a difference” says Gower. This limited edition ‘Aroha’ collection is available in two of the brands most popular styles, and has been
printed locally in Wellington with eco-friendly ink.

Let’s show our Australian furry friends our support. In doing so, you’ll be making a mindful and sustainable choice that positively impacts the future of our wee mokopuna, and helps restore our precious wildlife.


Kia kaha, kia toa, kia manawanui
be strong, be courageous and, patient

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For further information contact:
Michaella Smith +64 4 380 0833
michaella@mokopuna.com


Mokopuna - a child in sheep's clothing; Mokopuna believes that adventurous little people should be comfortable, nurtured and protected. They were one of the first baby clothing companies in New Zealand to make their garments using 100% superfine merino wool. Mokopuna’s merino wool is not only silky soft next to sensitive skin, it's natural, biodegradable and sustainable. It's Mokopuna’s goal to keep little ones warm and comfy as they grow, and support the environment they will grow up in.